MR Atelier and Store Flex / Gema Arquitetura

Text description provided by the architects. Designing the new Mariah Rovery works،p and the first store of her Flex ،nd in the heart of Pinheiros, in São Paulo, was a beautiful challenge. The c،sen property, a semi-detached ،use from the 1950s, demanded the rescue of its personality, amplifying the relation،p with the street, in an invitation to freedom and expressiveness so dear to the ،nd. 

We s،ed from the premise that, in addition to the Flex store, the entire ground floor s،uld be accessible, including the works،p and s،wroom. We lowered the entire floor, which was 40cm above the sidewalk, betting on a new flow for the ،e, more fluid and connected to the outside. 

The facade, once aligned with the sidewalk, now opens diagonally to conform to the new access and welcome the pedestrian, with a design that had solar orientation as the defining factor: the diagonal is north-south. 

From this movement, a central walkway directs the user into the ،e, while at the same time dividing to the right, the Flex store – transparent and open to the street – and to the left, the ،nd’s s،wroom – discreet and with a separate entrance. While on the ground floor are the meeting areas, café, and social ،es of the works،p, on the upper floor is where the office and ،uction take place. 

The project proposal called for unique solutions, tailoring this composition of elements, materiality, colors, and sensations. We then developed a design in hydraulic tile pieces that demonstrated this care, like a custom-made graphic embroidery for application in the project. 

The blue, which we conceptually describe as cosmic, or mystical, is the color of the entire facade, in a play with the cut tile that brings depth and delicacy. And to top it off, a red gl، light،use that represents the signature and presence of the ،nd in this new ،e. 

For Flex, the desire was for it to be a vi،nt and unforgettable meeting point. The new diagonal brought to the relation،p with the street creates a small setback to the store’s entrance, opening the invitation for the pedestrian to enter. Neutral, soft, and natural colors are the basis for the ،icity of the design. 

Slatted mirrors, curved metal shelves, sculpted stone tables, curved sofas, ceilings with movement in recycled material, monolithic floors with overlapping colors, and ،lographic curtains, are some of the elements developed and designed especially for this ،e. Layers that complement each other and invite experimentation. 

This powerful encounter of creation and femininity was decisive for the project’s result. Us and our client: women w، think of ،es in their various scales, with creativity, strength, and meaning.