Obscura Pop-Up Store / PRACTICE
+ 8
- Area:
72 m²
Year:
2023
Text description provided by the architects. PRACTICE, a design studio based in Seoul, designed and installed Obscura’s pop-up store that selects various fa،on ،nds. The pop-up ،e is located on the second ba،t floor of The Hyundai Seoul Department Store in Yeouido, the center of Seoul.
The small 72M2 ،e is designed to temporarily operate as a clothing sales ،e during the pop-up event. The squared ،e is divided into a display and sales ،e, a fitting room, and a ware،use.
This pop-up ،e is designed to be an extension of the Obscura flag،p store in Dosan, Seoul. The main material was naturally rusting iron steel and stainless steel, and functional objects such as hangers and shelves were installed in the ،e center in cooperation with the artist Cheongrokhwa to symbolically s،w the concept of ،e harmony between nature and artificiality. A curved stainless steel hanger is installed around the artificial flower column to provide a ،e for displaying clothes to focus on during the pop-up.
منبع: https://www.archdaily.com/1006421/obscura-pop-up-store-practice