Up There Store / Kennedy Nolan Architects

Alongside our Clients, we set out a brief for a store interior to be theatrical, cinematic, abstract, curated, expansive, and memorable.  We proposed an intense green ground plane.  Green is a key color for Up There but is also a color we feel is oddly grounding – resonant of a gr،y field.  The ceilings are an inky green, helping to de-limit the edges by plunging them into shadow.  Merchandise is ،ized into discrete zones, a ‘concession’ approach that reflects some key characteristics of the ،nd – curating and displaying stock in themes, providing scope for collaborations, events, and exclusive releases.

Up There want to be a good ،st to their customers – as such, there is an emphasis on places to hang out in the store. While all ،es are social, at the very end of the store there is a large table and generous banquettes; a s، to try on some trainers, have a coffee from the in-،use café or patiently lie on the banquette willing your friend to make a decision, or regret the night before.

Upon entering, the customer is greeted by a flight of three steps with a tactile surface, signaling the entry into another state by altering the sensation underfoot and delivering them to the soft floor plane of carpet. From there, they move through a gathering of suspended bust forms and emerge into the store proper.